BEC and Grupo Metalia sign an agreement to include the industry TALKS platform in industrial trade fairs

Bilbao Exhibition Centre and Grupo Metalia have signed a collaboration and mutual support agreement to include industry TALKS in BEC’s industrial trade fairs: BIEMH-International Machine Tool Biennial and +INDUSTRY. The relationship will extend, at least initially, for the next four years.

The first experience will be part of BIEMH, one of the most important industry events, with more than 1,200 exhibiting firms confirmed so far. iTALKS will be added to BIEMH TV, a television channel that makes live broadcasts, and a content programme that will address the competitiveness of advanced industry in a new context in which the sectors are interconnected and pose major challenges to debate.

Thus, “the digital industry TALKS platform will be the perfect ally for BIEMH to debate the cross-cutting issues that concern this sector at a time when the industry is advancing at a dizzying pace. We have an important agenda of contents at BIEMH, to which the industry TALKS will undoubtedly provide added a very relevant value” in words of Xabier Basañez, General Manager of the Bilbao Exhibition Centre. In particular, the iTALKS will deal the following topics: energy and the aeronautics industry (in the morning), and talent and the future of the automotive industry (in the afternoon). Moreover, there will be testimonials from new profiles, which so far have been less in evidence at the BIEMH, such as CEOs of large companies, Financial Directors and Strategy Directors, among others.

“This agreement is important for industry. Firstly, because BEC is the entity that best represents the industrial fabric of our country due to the international impact trade fairs it organises and, secondly, industry TALKS is the only digital newspaper that represents all industrial sectors, positioning itself as a leader in information and informative content for our industry professionals and companies. Undoubtedly, this alliance will expand one of the main objectives of industry TALKS: to give greater visibility to Spanish industry and to highlight its value to society,” said Pedro J. Carrillo, CEO of Metalia Group.

In short, the industry TALKS will be a meeting point for professionals in the sector where they can share their experience and careers, as well as collaborating with large companies on ideas committed to digitalisation, technology and sustainability.

Grupo Metalia is a relationship marketing and communication company with a 14-year track record as a strategy consultancy. Its iTALKS digital platform has been created to generate networking and an industrial culture, disseminating the knowledge and experience of the main innovative players in this field.

By |2022-05-12T13:38:45+02:0012 de May de 2022|0 Comments

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