The delegation of BEC Meetings & Events, together with Basque agencies, hotels and associations, represented the Basque Country at the 34th National PCO Congress. This event, where the latest trends in the MICE industry were shown, brought together in Santander the professionals of the sector to boost the congress and meetings tourism industry betting on sustainability, digitization and the product-destination relationship in MICE.

In addition, topics such as the keys to the recovery and transformation of this sector, which regions are betting better to create an attractive offer or keys to understand that sustainability serves to ensure a balance between economic growth, environmental care and social welfare were discussed.