In recent months, the Meetings and Events team at Bilbao Exhibition Centre has stepped up its commercial activity by participating in various professional MICE sector events, with the aim of strengthening the venue’s international positioning and generating new business opportunities.

Notable actions include participation in national and international forums and fairs such as AMW, MIS, and the ICCA Iberian Chapter Meeting, which have helped reinforce relationships with destinations and conference organizers, generate strategic contacts, and consolidate BEC’s presence on the global sector agenda. Upcoming participation in industry events such as Interpalacios and IMEX will further expand these efforts.

These initiatives form part of Bilbao Exhibition Centre’s internationalization strategy, aimed at enhancing its global profile and generating new business opportunities, thereby consolidating the venue’s positioning as a benchmark for hosting top-tier international conferences and events.