The main European agencies focused on organising events, incentive trips and meetings have a date with the IBTM trade fair being held at the Fira de Barcelona from 29 November to 1 December.

Over those days, the BEC Conventions and Events delegation will hold meetings with various agents involved in incentive trips and meetings to present the capacity and versatility of the venue, not only as a convention centre but also as a space for product launches, trade fairs and automotive events.

In this edition IBTM proposes the creation of a specific culture for the MICE sector as the main challenge. Culture will therefore permeate the fair’s programme, both in its training offerings and in the networking events, including the popular Networking Hour, the Club Night and the Welcome on the first day.